Post by account_disabled on Dec 23, 2023 21:58:21 GMT -6
In the last year we have all become familiar with a concept, the apocalypse , which once seemed to us more like an entelechy or exclusive heritage of science fiction. However, the truth is that events with apocalyptic (or pseudo-apocalyptic) overtones are actually the order of the day. It is enough to remember everything that has happened in the last tumultuous twelve months. Of a marked apocalyptic nature is precisely Dulux's latest advertisement for its new range of EasyCare stain-resistant paints. The spot makes its own the feeling (related to a certain extent to the end of the world) that takes over those who fear seeing the walls of their homes ruined by stains as inopportune as they are greasy.
In the spot, a meatball dipped in sticky tomato sauce shoots off the table where a family is eating calmly . And on its journey towards the wall (watched with horror by the protagonists of the advertisement) the meatball Phone Number List transforms into a huge meteorite that threatens towards the Earth. If you do not see the embedded video correctly, click here Fortunately, the blood (or perhaps better, the fat) does not reach the river because the meatball hits a wall painted with products from Dulux's EasyCare range and leaves no trace on the walls of the protagonists' house.
The MullenLowe London agency signs the latest and apocalyptic Dulux spot that will premiere in Holland and eight other European countries and also in Southeast Asia. «We all know that feeling. Whether they fall on our nice clean shirt or on our immaculate walls, stains seem like a disaster of absolutely colossal dimensions. This 'insight' is very human and very close to all those who pride themselves on loving their home. “We created a visual metaphor for this feeling and added just the right amount of humor to highlight the phenomenal qualities of EasyCare,” explains Alex Okada, global creative director at MullenLowe.
In the spot, a meatball dipped in sticky tomato sauce shoots off the table where a family is eating calmly . And on its journey towards the wall (watched with horror by the protagonists of the advertisement) the meatball Phone Number List transforms into a huge meteorite that threatens towards the Earth. If you do not see the embedded video correctly, click here Fortunately, the blood (or perhaps better, the fat) does not reach the river because the meatball hits a wall painted with products from Dulux's EasyCare range and leaves no trace on the walls of the protagonists' house.
The MullenLowe London agency signs the latest and apocalyptic Dulux spot that will premiere in Holland and eight other European countries and also in Southeast Asia. «We all know that feeling. Whether they fall on our nice clean shirt or on our immaculate walls, stains seem like a disaster of absolutely colossal dimensions. This 'insight' is very human and very close to all those who pride themselves on loving their home. “We created a visual metaphor for this feeling and added just the right amount of humor to highlight the phenomenal qualities of EasyCare,” explains Alex Okada, global creative director at MullenLowe.