Post by account_disabled on Dec 26, 2023 5:07:48 GMT -6
Just attracting users to your website and understanding the sources of website traffic is not everything. If you want to sell effectively in an online store, you need to find out what interests your users on your website - how they navigate it, what pages they most like to visit, and where they click. How to track traffic on your store's website from users? Use tools to analyze website activity. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Tracking user activity (traffic) on the website - what is it? Website traffic can be tracked and analyzed in two aspects . The first is to analyze traffic in terms of sources - that is, where users come from and how they get to the website.
We wrote about this aspect in two articles: How to analyze WhatsApp Number List website traffic? and How to check traffic on a competitor's website? . The second aspect is tracking traffic as the entire customer path on the website - from his first contact with the website to the activity and way of interacting with the website. Activities include: clicks, page scrolling, reading content, solving quizzes, filling out forms. By analyzing website traffic, you can determine not only where visitors to your website are coming from, but also which elements of your website are most interesting to them . In this article, we will focus on analyzing and monitoring user activity on the website. User activity and traffic on the store's website - why is it worth tracking? What is the importance of tracking traffic (user activity) on the website?
Thanks to the acquired data and their analysis, you can: improve UX, i.e. improve user experience on the website, identify areas and elements of the page that may constitute an obstacle for the user in achieving the goal (conversion), better understand customer motivations and preferences, check the effectiveness of your marketing strategy, group customers according to specific characteristics, understand how users use your website, adapt product recommendations to visitors' preferences, generate high-quality sales leads. What traffic parameters are worth tracking? How to analyze website traffic and what parameters to track? The most important of them are: user experience, including: browsing depth, scrolling depth, user session flow, clicks; elements affecting conversions, e.g. form completion rate, obstacles to conversion, abandoned carts; accessibility of the website and its individual elements; engagement and bounce rate; exit pages; content performance (scroll depth, time spent on page, etc.).
We wrote about this aspect in two articles: How to analyze WhatsApp Number List website traffic? and How to check traffic on a competitor's website? . The second aspect is tracking traffic as the entire customer path on the website - from his first contact with the website to the activity and way of interacting with the website. Activities include: clicks, page scrolling, reading content, solving quizzes, filling out forms. By analyzing website traffic, you can determine not only where visitors to your website are coming from, but also which elements of your website are most interesting to them . In this article, we will focus on analyzing and monitoring user activity on the website. User activity and traffic on the store's website - why is it worth tracking? What is the importance of tracking traffic (user activity) on the website?
Thanks to the acquired data and their analysis, you can: improve UX, i.e. improve user experience on the website, identify areas and elements of the page that may constitute an obstacle for the user in achieving the goal (conversion), better understand customer motivations and preferences, check the effectiveness of your marketing strategy, group customers according to specific characteristics, understand how users use your website, adapt product recommendations to visitors' preferences, generate high-quality sales leads. What traffic parameters are worth tracking? How to analyze website traffic and what parameters to track? The most important of them are: user experience, including: browsing depth, scrolling depth, user session flow, clicks; elements affecting conversions, e.g. form completion rate, obstacles to conversion, abandoned carts; accessibility of the website and its individual elements; engagement and bounce rate; exit pages; content performance (scroll depth, time spent on page, etc.).