Post by account_disabled on Dec 27, 2023 0:59:44 GMT -6
Healthcare industry There is still uncertainty in fully adapting to digital transformation. But there are still efforts to manage the rapid digital transformation that is happening to businesses. The emergence of COVID-19 has forced organizations to abandon their existing business playbooks for customer engagement, while digital technology has become part of their strategy to serve patients. The healthcare business is necessary to provide services. and reaching the public with important information Healthcare businesses can leverage customer experience strategies from other industries. Especially the retail industry. Adobe is committed to delivering the best customer and patient experiences. Today, we're seeing the healthcare industry embrace digital transformation. So that patients can access services in the COVID-19 situation in a timely manner. Adobe reveals best practices for content creation and services so that the public can access them For businesses related to health care, whether service providers, pharmacies, etc., because “patient needs” are what must be given the most importance at this time.
What challenges do healthcare businesses face? Providing correct information And being helpful is always important when communicating with patients during a crisis. Especially during times when the government declares a state of emergency that puts more stress on people and work processes. Due to the COVID-19 crisis, patients are searching for a lot of information. Whether it's purchasing medical supplies, medicine, household items, to test kits to detect COVID-19, how can you provide relevant information correctly? Existing traditional communication channels often limit the speed at which needed WhatsApp Number List content can be delivered during a crisis. Organizations need to use both online and offline communication strategies. (Omni-channel) to send content and information Then the organization is ready to have a new communication channel. Are you ready to allow customers or patients to participate? When the government issues social distancing measures, the role of digital usage increases. You will use digital self-service to respond to non-urgent needs. and daily routine At the same time, new information must be provided, such as searching for hospitals that test for COVID-19, as information changes all the time. Whether it is a list of hospitals Patient characteristics or inspection process, etc. 4 steps to follow for healthcare businesses during COVID-19 Step 1: Propose a team to lead Implementing “Customer Experience” A common barrier to improving patient experience is “Complicated internal processes and delayed approvals” during this time of crisis. Businesses need to put complex and time-consuming decision-making processes on hold.
By appointing a team that can make decisions and rapid operations, such as the Tiger team, which has the ability to use the tools needed to test, learn, and act on the fly. In this team, people should be appointed who can help, support, guide and approve the team's ideas. Especially in matters related to legal matters related to health. Including important people who are indispensable: “People create and develop content” that is used and distributed in the organization. Including data analysts who will be key people who help analyze real-time insights to make recommendations. and immediately improve the customer and patient experience. Step 2: The simplest but often forgotten practice: “Knowing the Patient” Best patient experience eliminates siled work processes in organizations. (Organizational silos) and to understand the journey and problems of patients, organizations should separate journeys for different patient groups, such as the journey of patients older than 65 years and those at risk. It will be different from the group of caregivers (Caregivers) who want to know the methods and procedures for treating COVID-19 in detail. Step 3: Have channels to contact patients at all times. Whether it's a banner, landing page, or FAQ leading to COVID-19 information, the key is how to make your patients feel connected to you. Or think of you first when they have a problem. And what can you do to give your patients the most relevant and accurate information when they need it? Personal.
What challenges do healthcare businesses face? Providing correct information And being helpful is always important when communicating with patients during a crisis. Especially during times when the government declares a state of emergency that puts more stress on people and work processes. Due to the COVID-19 crisis, patients are searching for a lot of information. Whether it's purchasing medical supplies, medicine, household items, to test kits to detect COVID-19, how can you provide relevant information correctly? Existing traditional communication channels often limit the speed at which needed WhatsApp Number List content can be delivered during a crisis. Organizations need to use both online and offline communication strategies. (Omni-channel) to send content and information Then the organization is ready to have a new communication channel. Are you ready to allow customers or patients to participate? When the government issues social distancing measures, the role of digital usage increases. You will use digital self-service to respond to non-urgent needs. and daily routine At the same time, new information must be provided, such as searching for hospitals that test for COVID-19, as information changes all the time. Whether it is a list of hospitals Patient characteristics or inspection process, etc. 4 steps to follow for healthcare businesses during COVID-19 Step 1: Propose a team to lead Implementing “Customer Experience” A common barrier to improving patient experience is “Complicated internal processes and delayed approvals” during this time of crisis. Businesses need to put complex and time-consuming decision-making processes on hold.
By appointing a team that can make decisions and rapid operations, such as the Tiger team, which has the ability to use the tools needed to test, learn, and act on the fly. In this team, people should be appointed who can help, support, guide and approve the team's ideas. Especially in matters related to legal matters related to health. Including important people who are indispensable: “People create and develop content” that is used and distributed in the organization. Including data analysts who will be key people who help analyze real-time insights to make recommendations. and immediately improve the customer and patient experience. Step 2: The simplest but often forgotten practice: “Knowing the Patient” Best patient experience eliminates siled work processes in organizations. (Organizational silos) and to understand the journey and problems of patients, organizations should separate journeys for different patient groups, such as the journey of patients older than 65 years and those at risk. It will be different from the group of caregivers (Caregivers) who want to know the methods and procedures for treating COVID-19 in detail. Step 3: Have channels to contact patients at all times. Whether it's a banner, landing page, or FAQ leading to COVID-19 information, the key is how to make your patients feel connected to you. Or think of you first when they have a problem. And what can you do to give your patients the most relevant and accurate information when they need it? Personal.