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Post by account_disabled on Mar 8, 2024 23:44:16 GMT -6
However, it is not uncommon to choose Social KPIs specific to a non-replicable activity, because they are based on a non-repeatable traffic source, or even qualitative data (for example, "the number of positive comments", where "positive" is a very random and meaningless term). 2# It must be (please!) connected to the business objectives. The number of likes a page reaches on Facebook frankly means nothing,
From a performance marketing point Japan WhatsApp Number Data of view. More, if anything, is the number of shares generated within the page - but we'll talk about that shortly. 3# Another factor that is far from obvious when dealing with social media analytics: the KPIs chosen must be a measure that is comparable in the time in which I am doing my analysis, and consistent with the time of the analysis.
In short, don't rejoice too much if the sales of your Christmas gadgets increased from August to November - rather look at how they vary from one November to the next! Social KPIs and analytics: Let's see a concrete case We said that a primary objective of our social media strategy can be to generate traffic from this source. My first KPI will then be simple to analyze: it will coincide with the sessions that are characterized by a source of social traffic.
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