Post by account_disabled on Mar 11, 2024 23:56:04 GMT -6
One of the great merits attributable to Social Networks is having made clear, even to skeptics, the enormous articulation of people's tastes, styles and needs. Contrary to what happened in the advertising agencies of the 1950s, today we no longer think in market segments. Socio-demographic divisions (age, income, occupation, etc.) or psychographic divisions (style, social class, etc.) have given way to the mix of elements that characterize the individual person. Today in B2B and personal promotion activities, we work on "restricted" numbers. We communicate and build relationships with those who are actually interested in us, those who respect us and follow us, and those who are willing to trust our word and competence.
Kevin Kelly in his prophetic post “ 1,000 True Fans ” (year 2008), talks about India Mobile Number Data what is more mathematical evidence than a marketing technique. All it takes is 1,000 enthusiasts about you, your products or services, to provide you with an annual income to live and prosper on. There are thousands of examples that can be given: a restaurant that has 1,000 loyal customers who visit it at least once every three months, a dentist with 1,000 customers who need annual cleaning or a blogger who has 1,000 true fans who, in addition to support and share it, purchase at least once a year a webinar, a book or a course whose sum has a minimum value of 100 euros. As Kevin says, a thousand is not an absolute number.
Depending on what you sell, it could be reduced to 500 or increased to 2,000, however he teaches you that you don't need tens of thousands of followers, real or imagined, but a few convinced connections. “The big companies, the intermediaries, the commercial producers, they are all under-equipped and ill-suited to connect with these thousand true fans. They are institutionally incapable of finding and satisfying these difficult niche audiences and consumers. This means the 'long tail' of opportunities is open to you (…) the tools for connecting continue to improve, including recent innovations in social media. It has never been easier to gather 1,000 true fans around one speaker, and it has never been easier to keep them close.
Kevin Kelly in his prophetic post “ 1,000 True Fans ” (year 2008), talks about India Mobile Number Data what is more mathematical evidence than a marketing technique. All it takes is 1,000 enthusiasts about you, your products or services, to provide you with an annual income to live and prosper on. There are thousands of examples that can be given: a restaurant that has 1,000 loyal customers who visit it at least once every three months, a dentist with 1,000 customers who need annual cleaning or a blogger who has 1,000 true fans who, in addition to support and share it, purchase at least once a year a webinar, a book or a course whose sum has a minimum value of 100 euros. As Kevin says, a thousand is not an absolute number.
Depending on what you sell, it could be reduced to 500 or increased to 2,000, however he teaches you that you don't need tens of thousands of followers, real or imagined, but a few convinced connections. “The big companies, the intermediaries, the commercial producers, they are all under-equipped and ill-suited to connect with these thousand true fans. They are institutionally incapable of finding and satisfying these difficult niche audiences and consumers. This means the 'long tail' of opportunities is open to you (…) the tools for connecting continue to improve, including recent innovations in social media. It has never been easier to gather 1,000 true fans around one speaker, and it has never been easier to keep them close.